What Does a “Free Consultation” Really Mean?

You’ve heard it on radio and television ads, and you’ve likely seen it on our own advertisements and web page – FREE CONSULTATIONS! But, what does that really mean? (more…)

Is Your Attorney Recording Your Telephone Calls?

Have you noticed that some attorneys use several different telephone numbers to reach one law firm? There’s a separate telephone number for the phone book, on a web page, in Google searches, on Facebook, etc. Why? Advertising executives convince attorneys to use different telephone numbers in different ads to track the calls. With these “tracking numbers,” the advertisers are promising to inform the attorneys about which advertising does and which advertising does not translate to telephone calls to the law firm. It’s also a quick way for an advertiser to shut off the attorney’s advertising if a dispute develops with the attorney. (more…)

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